Conversations
The full lifecycle
Every booking is the start of a conversation — Cadence tracks intent → meeting → outcome in one thread.
prepping
WF
Wesley Fraser-Jones
Fraser-Jones Ventures
Rapid Impact : Intelligent Automation Discovery
👋greeter🎯qualifier🔀matcher📋briefer
7 events
prepping
MC
Mara Castellanos
Castellanos & Co
Rapid Impact : Blueprint Review
📋briefer
3 events
closedwon
WF
Wesley Fraser-Jones
Fraser-Jones Ventures
Rapid Impact : Blueprint Review
📝scribe✉️closer
7 events
Why Conversations exist
Zcal treats a booking as the end of a flow. Cadence treats it as the start. A Conversation is the meta-entity that joins: the form submission, the booking, the prep brief, the live meeting, the transcript, the follow-up, and the outcome. Every primitive has a place on this thread.